Case study · Plumbing / Home services · Texas
After 27 years building one of the Dallas-Fort Worth metro's most trusted residential and commercial plumbing operations, Gary Kowalski wanted his exit to feel like a handoff, not a fire sale. He found a second-generation operator within six days of listing. They closed in 95 days. The technician crew stayed intact. So did the culture he'd spent three decades building.
Acquire Weekly · Deal team · Published May 2026
Annual revenue
To first qualified buyer
From intro to close
Kowalski Plumbing had been serving the DFW metro since 1998. What Gary built over 27 years wasn't just a plumbing company — it was a workforce machine. At exit, the business employed 34 technicians, 11 of whom had been with the company for over a decade. The average technician tenure was 6.2 years. In a trade where turnover regularly runs above 30% annually, that number was effectively a balance sheet asset.
Revenue at the time of sale was $10.2M across three service lines: residential service and repair (52%), new construction plumbing for a roster of regional homebuilders (31%), and light commercial work (17%). EBITDA margins sat at 18%. The business ran on a dispatch model managed by two operations coordinators and a service director who had been with Gary since 2009.
Gary had been preparing for an exit for three years. The books were clean. The org chart didn't require him. And he had a replacement value document — a detailed rundown of what it would cost a buyer to build the technician workforce from scratch — that he'd prepared with his accountant specifically to support the sale process.
Gary had turned down one prior acquisition approach — a private equity platform that had approached him through a cold outreach two years earlier. The terms were fair. The multiple was reasonable. He said no.
His reason was straightforward: the platform planned to consolidate his dispatch operations into a regional hub model that would have displaced both of his operations coordinators within 18 months. Gary wasn't willing to sell a business his people had helped build to a buyer who'd restructure them out of it inside two years.
His three criteria going into the Acquire Weekly process were explicit:
A second-generation operator or owner-operator buyer — someone who would run the business personally and had experience in the trades, not a platform looking to centralize and rationalize
Full retention of the operations team — his two coordinators and service director were non-negotiable; Gary wanted this written into the purchase agreement as a 24-month retention commitment
A Texas-based buyer or someone with existing Texas operations — the DFW homebuilder relationships were relationship-dependent and required a buyer who understood the local market
“I told the team upfront — I'm not in a rush. I'll wait for the right buyer. I turned down a deal two years ago because the buyer wasn't right. I'd rather wait another two years than hand this to someone who's going to strip it.”
The listing went live to Acquire Weekly's subscriber base on a Tuesday morning. By the following Monday — six days later — Marcus Tran had submitted an inquiry, passed the initial screening call, and signed an NDA.
Marcus was exactly the buyer Gary had described. A 38-year-old second-generation operator who had grown up in his family's Fort Worth HVAC business, sold it alongside his father in 2019, and spent the subsequent years looking for a trades business to run himself. He had operator experience, Texas roots, relationships with two of the same homebuilder clients Kowalski served, and personal capital available without SBA dependency.
Selling founder
27 years. Built from a 2-truck operation. Wanted a handoff, not an exit.
Incoming owner
2nd-gen trades operator. Prior HVAC exit. Texas-based. No SBA. Day-one operator.
The alignment between Gary's criteria and Marcus's profile was near-perfect. That alignment didn't happen by accident — it happened because the deal brief was written to attract exactly that buyer type and distributed to a subscriber base that included a meaningful number of second-generation trades operators actively looking to acquire.
“I saw the listing and knew within five minutes it was the right fit. DFW market, homebuilder relationships, tenured technicians — that's a business you don't find twice. I called the same day.”
The LOI was signed on day 18 at a negotiated multiple that reflected both the EBITDA profile and the genuine scarcity value of Kowalski's technician workforce in a tight DFW labor market. Marcus's diligence was focused and operator-informed: he spent more time talking to the service director than reviewing spreadsheets, and he did three ride-alongs with technicians before the diligence period closed.
The 24-month retention commitment for Gary's operations team was included in the purchase agreement as a binding obligation — a term Gary had insisted on and Marcus had agreed to without negotiation. It was, Marcus noted later, the same condition he would have demanded if he'd been the one selling.
The remaining timeline was driven by the standard complexity of a $10M+ transaction: SDE normalization, real estate lease assignment for the main facility, equipment lien clearance, and the homebuilder contract review. No surprises. No price chips. The deal closed on day 95 exactly as the LOI described it.
Qualified buyer identified from newsletter
Ops team retention written into purchase agreement
Full workforce retained post-close
Cash buyer — no financing contingency risk
Day 1
Gary contacts Acquire Weekly — intake call; deal brief written to attract second-generation operator buyers specifically
Day 2
Deal brief published to Acquire Weekly subscriber base — targeted to trades operators, search funds, and second-gen acquirers in Texas
Day 6
Marcus Tran submits inquiry — screening call same day; NDA signed within 48 hours; identified as lead buyer
Days 7–17
Preliminary diligence under NDA: P&L review, technician tenure data, homebuilder contract summaries, facility walkthrough
Day 18
LOI signed — multiple reflects technician workforce scarcity premium; 24-month retention clause included; deposit into escrow
Days 19–50
Full diligence: QofE, three technician ride-alongs by Marcus, service director meetings, equipment and fleet audit
Days 51–90
Purchase agreement drafting, real estate lease assignment, equipment lien clearance, homebuilder contract review
Day 95
Deal closes — full workforce retained, retention clause binding, 6-month transition advisory by Gary
At $10.2M in revenue with 34 technicians averaging 6.2 years of tenure, Kowalski Plumbing wasn’t just a plumbing company — it was a trained, bonded, customer-trusted labor platform that would cost an acquirer an estimated $1.8M and 18–24 months to replicate from scratch in the current DFW market. Gary had quantified this in his replacement value document. Marcus had validated it in his own modeling. Both knew the workforce was the moat.
This is the most consistently underappreciated value driver in trades business sales:
Technician tenure data — average years of service, certification levels, customer satisfaction scores — belongs in your CIM, not just your HR files; buyers who understand the trades will pay a premium for it
A replacement cost analysis for your workforce is one of the highest-ROI documents you can prepare before a sale — it reframes labor as a capital asset, not an operating expense
Buyers who plan to “optimize” the workforce post-close are the wrong buyers for a culture-dependent trades business — screening for this early saves everyone from a deal that closes badly
SBA-dependent buyers add 60–90 days of financing contingency risk to any timeline; at $10M+, a cash or conventionally-financed buyer is worth waiting for
Gary’s deal is a blueprint for what a well-prepared trades business exit looks like at the $10M revenue tier. He was ready before he started — and that preparation is what made a six-day buyer match possible.
Know your buyer type before you start — “operator” and “platform” are not interchangeable; if you care about culture continuity, filter for it explicitly from day one
Prepare a workforce replacement cost analysis — it’s a 2–3 hour exercise with your accountant that can add 0.25–0.5× to your EBITDA multiple in the right buyer conversation
Write retention commitments into the LOI, not just the purchase agreement — buyers who balk at a 24-month retention clause for key operations staff are telling you something important about their post-close intentions
A clean dispatch and operations infrastructure — documented SOPs, software systems, org chart — reduces buyer anxiety and accelerates diligence at every deal size
Gary Kowalski spent 27 years building something his technicians were proud to work for and his customers called first. His exit honored that. The buyer who bought Kowalski Plumbing understood from the first call that he wasn’t acquiring a revenue line — he was stepping into a business that ran on people, and that the people were the point.
For Acquire Weekly, this deal is the clearest example we have of what happens when a seller’s criteria are specific, a deal brief is written to match them, and the right audience is already reading.
Continental is the done-with-you acquisition service built by the team behind Acquire Weekly. We work with serious buyers targeting $500K–$50M businesses - sourcing off-market, structuring smart, and helping you close.
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