Most supplement brands are one SKU, one channel, and one algorithm change away from zero.

This one is built differently.

This is a digitally native, organ-based supplement brand that has scaled from a single product to a diversified portfolio of custom formulations targeting high-demand wellness categories, in under three years. It runs on Shopify and Amazon. It has 32,000 active customers on monthly subscription. It carries 85% gross margins. It is SBA pre-approved up to $5M. And it generated $500K to $600K in profit in May and June 2026 alone.

The details are behind an NDA. The opportunity is below.

Industry: Health and Wellness, Organ-Based Supplements (eCommerce)
Business Model: Shopify (83%) + Amazon (17%)
Years in Business: Approximately 2.5 years
TTM Revenue: approximately $15M
TTM EBITDA: approximately $1.9M
Expected Profit (May to June 2026): $500K to $600K
Gross Margins: 85%+
Active Monthly Subscribers: 32,000
Repurchase Rate: approximately 45%
Email List: 70,000 subscribers
LTV to CAC Ratio: 3:1
Purchase Price: $7M + inventory (estimated inventory value $400K)
SBA Eligibility: Pre-approved up to the $5M SBA maximum
Operational Structure: Fully remote, agency-supported

The margins are the first thing worth understanding. At 85% gross margin, this is not a supplement business in the traditional sense. It is a brand and subscription engine that happens to ship a physical product. Most consumer goods businesses operate in the 40% to 60% range. At 85%, nearly every dollar of incremental revenue flows to contribution, which means the paid acquisition math works at a scale most operators never get to.

The subscription base is the second thing. 32,000 active customers on monthly subscription is not a vanity metric. At a 45% repurchase rate, this business has built a recurring revenue floor that very few eCommerce brands at any stage can claim. That floor creates cash flow visibility, lowers customer acquisition cost on a blended basis, and gives a new owner a durable operating base to scale from, not a leaky bucket to fill every month.

The SBA pre-approval changes the capital structure of this deal in a meaningful way. With up to $5M in SBA financing available, a qualified buyer can acquire a $15M revenue business with a fraction of the equity a traditional deal would require. The purchase price of $7M becomes a very different conversation when $5M of it can be financed at SBA rates with a 10-year amortization.

The two-channel structure is underrated as a risk management story. Shopify at 83% gives the brand full control over customer data, email, subscription mechanics, and margins. Amazon at 17% provides platform credibility, organic discovery, and a review moat that competitors cannot manufacture quickly. Neither channel is dependent on the other. Both reinforce the brand.

One thing to name clearly: this is a 2.5-year-old brand. The trajectory is exceptional, but the operating history is short relative to traditional acquisition targets. A buyer should plan for a full due diligence process on customer cohort retention, month-over-month subscription churn, and ad account concentration before committing. The upside is real. The diligence requirement is equally real.

The business has identified and partially validated several expansion vectors. None of them require rebuilding what already works.

Product Expansion: The "hero ingredient" framework has proven repeatable across multiple SKUs. Adjacent wellness categories using the same sourcing and formulation approach represent an estimated 25% to 40% revenue lift without new channel investment.

International Markets: Distribution today is concentrated in the US. Localization and logistics improvements for the UK, Canada, and Australia represent a 15% to 20% incremental revenue opportunity on an existing brand that already converts at scale.

AOV and LTV Optimization: Checkout infrastructure and upsell flow improvements are largely untouched. Enhanced bundling, post-purchase sequences, and subscription upgrade paths are estimated to drive a 15% to 25% increase in average order value and lifetime value.

TikTok Shop and Marketplace Expansion: The brand is underpenetrated on TikTok Shop, which is the fastest-growing discovery channel for supplement and wellness products. A dedicated creator seeding and TikTok Shop activation program is an immediate lever.

Paid Acquisition Scale: The current LTV to CAC ratio of 3:1 means the business can afford to increase allowable CAC significantly before the math breaks. A buyer who understands media buying and is willing to push spend within the existing unit economics has a clear path to accelerating MRR growth.

At Acquire Weekly, deals above $3M go through The Exchange, our advisory practice for PE firms, family offices, and serious operators acquiring established businesses. This deal is squarely in that lane.

Here is how we think about it for the right buyer.

The SBA structure first: $5M in SBA financing at a 10-year amortization and current SBA rates means a buyer bringing approximately $2M to $2.5M in equity can control a $15M revenue asset. The debt service on $5M at current SBA 7(a) rates is roughly $50K to $55K per month. Against $1.9M in TTM EBITDA, that coverage is comfortable. The deal pencils.

The 90-day playbook: Do not touch what is working. The subscription engine, the Shopify funnel, and the Amazon presence are generating cash today. The first priority is installing proper cohort reporting and churn dashboards so the new owner has real visibility into the retention numbers. Everything else, TikTok, international, AOV optimization, is a month three conversation once the data is clean.

The upside case: A buyer who executes on TikTok Shop activation, one international market, and a systematic upsell flow rebuild is looking at a realistic path to $20M to $22M in revenue within 18 months on the same operational infrastructure. At these margins, that is a very different EBITDA picture.

This is a high-conviction deal for the right operator. It is not passive. It rewards a buyer who understands DTC unit economics, has a media buying opinion, and is willing to be active in the first six months.

The company name, full financials, customer cohort data, ad account performance, and asking price detail are all available to qualified buyers after NDA execution.

This is a targeted process. If you are a qualified buyer with capital ready to deploy and a genuine interest in high-growth DTC or supplement acquisitions, reply to this email and we will take it from there.

P.S. $15M in revenue. $1.9M in EBITDA. 85% gross margins. 32,000 active subscribers. SBA pre-approved. In 2.5 years. Whatever your acquisition criteria looks like, this one is worth a conversation. Reply to this email.

Jorge Viveros
Acquire Weekly | The Exchange
[email protected]
(770) 862-9142

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