$224,000 in TTM revenue

$55,000 in TTM profit

$11,000 in revenue last month

$2,800 in profit last month

Influencers: Partnering with parenting influencers can be a effective way to expand the reach and visibility of the baby clothing brand. Identifying popular influencers who have a strong following in the target market and creating sponsored content, collaborations, or ambassador programs can help reduce acquisition cost across the business.

Landing pages: Current ads don’t leverage any post click experience improvements. Create different landing pages to address any concerns parents might have when shopping and address them all on that lander.

Dependency on Marketing Channels: The business heavily relies on marketing channels such as paid ads for customer acquisition. New owner will have to keep the current marketing team on board if they don’t have the expertise themselves.

$210,443 in TTM revenue

$190,000 in TTM profit

$21,700 in revenue last month

$19,000 in profit last month

Integrate Instagram shopping: Adding new features to the current app will help you reduce churn and also allow you to increase pricing levels.

New Features: Venture out into adding shoppable videos as a new feature. Integrate platforms like TikTok and embed them onto your homepage/product page to help with increasing conversion rates for brand owners.

High Valuation: Valuation seems quite high in my opinion. For a SaaS that’s dependent on one ecosystem + one platform it’s quite risky to purchase this business based on the current valuation.

$68,998 in TTM revenue

$36,197 in TTM profit

$3,724 in revenue last month

$2,400 in profit last month

Paid Media: Current business is not much spending money on marketing. New owner can increase ad spend on current Meta campaigns to see a steady growth.

Retail: Adding additional retail locations would increase growth for wholesale. Hire a small sales team to build out that process and start outbound sales to get the product into more retail stores.