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  • #22 - For Sale: The #1 Weighted Blanket Brand In The World πŸ’Έ

#22 - For Sale: The #1 Weighted Blanket Brand In The World πŸ’Έ

πŸ‘‹ Hey fam!

Welcome to all the new people who have joined last week!

This weeks line up is a big one.

In this week’s issue:

  • πŸ›’ eCommerce - 1 listing

  • πŸ•΅πŸΌβ€β™€οΈ Agency - 1 listing

  • ✍🏽 Content Site - 1 Listing

  • πŸ’Έ 5 more listings for paid members

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πŸš€ Startup Spotlight

Discover profitable startups and side-projects.

πŸ’° Asking Price: $2,000,000

Profitable eCommerce with $4,339,920 in TTM revenue and $854,135 in TTM profit selling weighted duvets that are all proprietary and trademarked – $172 AOV – Strong YOY sales & profit growth. Market leader in its market and region. Number 1 across all social channels.

Type: eCom

βœ… Key Highlights

  • $4,339,920 in TTM revenue

  • $854,135 in TTM profit

  • $531,366 in revenue last month

  • $114,866 in profit last month

πŸš€ Growth Opportunities

  • International expansion: While the business is already performing well in USA, there is significant potential for expansion into international markets. Conduct market research to identify countries or regions where there is demand for high-quality weighted duvets and sleep products. Both UK and Australia would be a perfect place to get started when launching marketing campaigns.

  • Efficiency: Become more efficient on current channels. Introduce offers and start testing new ad creatives & landing page experiences.

  • Retention: Introduce more products around the sleep niche. Get customers coming back to buy more frequently.

🚩 Cons

  • Advertising: Current sales volume seem like they depend on certain advertising platforms and don’t have any organic source of traffic.

πŸ’° Asking Price: $2,750,000

Profitable B2B agency with $1,350,000 in TTM revenue and $750,000 in TTM profit that is a lead generation and analytics platform which includes targeted data sourcing, outbound email cadences, inbox management, and detailed analytics that tie revenue attribution to campaigns.

The business operates under a subscription model along with usage based pricing for data and meetings with 80% of the total revenue being recurring. In addition, this acquisition opportunity has been pre-approved for financing from Boopos for up to $1 million.

Type: Service

βœ… Key Highlights

  • $1,350,000 in TTM revenue

  • $750,000 in TTM profit

  • $125,000 in revenue last month

  • $75,000 in profit last month

  • $92,000 customer LTV

πŸš€ Growth Opportunities

  • SEO: Focus on programmatic SEO and building more domain authority. This will eventually lead to a spike in sales over time as the business grows.

  • Paid Growth: With such high LTV the business can start acquiring customers at a much higher CAC target

🚩 Cons

  • Founder: The fact that the founder has been in the space for over 10 years highlights their expertise, which has likely played a crucial role in the startup's success. If the founder exits the company, there could be a knowledge and leadership gap that needs to be filled. The new owner might need to invest in hiring or training a capable team to maintain and improve the platform effectively.

πŸ’° Asking Price: $12,000

4-year-old Established Content Site in the Highly Popular Coffee Niche, Consistently Generating $400/m in Net Profit from Display Ads and Affiliate Commissions

Type: Content site

βœ… Key Highlights

  • $401/monthly profit

  • 93% Profit margins

  • 23,804 page views p/month

πŸš€ Growth Opportunities

  • Content: Research topics that are currently trending in the market around coffee. I would divert towards creating content around coffee alternatives like MUD\WTR and Noonbrew.

  • Brand: Approach coffee brands to write publications/reviews for them in exchange for a paid opportunity + product. Give them access to run ads from your social profiles directly to your site which links their products.

🀌🏼 Thread Of The Week

Jay’s breakdown on how his equity firm breaks down opportunities when acquiring businesses.

A classic framework and an even better breakdown in this thread.

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