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- #53: Supplement Brand making $1.4M a year
#53: Supplement Brand making $1.4M a year
Rahul I
March 10, 2024
Learn the strategies used by leading DTC minds to grow their companies in 2024
👋 Hey fam!
Welcome to the 430 new people who have joined this week!
In this week’s issue:
🛒 eCommerce - 1 listing
🕵🏼♀️ Service - 1 listing
☁️ SaaS - 1 listing
🗄️ Traditional business - 2 listings
☁️ SaaS - 2 listings
🛒 eCommerce - 1 listing
Alright, Let’s explore!
Estimated Reading Time = 5 minutes
In Partnership With Chargeflow
Introducing “The Future of D2C in 2024: A Roundtable Discussion with eCommerce Visionaries,” an insightful event hosted by Chargeflow 🧠
I Featuring DTC Founders who lead their sectors, such as Ashvin Melwani from Obvi ($40M+ in revenues), Chris Meade from Crossnet ($25M+ in revenues), and Rob Fraser ($10M in revenues), as well as executives from the biggest eCommerce SaaS companies such as Yotpo, Triple Whale, and Gorgias.
This roundtable provides a platform for discussing the strategies that will define the next wave of eCommerce. Whether you are an eCommerce founder or executive, you cannot miss it.
🚀 Startup Spotlight
Discover profitable online and traditional businesses.
💰 Asking Price: $825,000
Online supplement brand with organic influencer marketing that helps women improve their appearance.
Type: eCom
✅ Key Highlights
$1,400,000 in TTM Revenue
$774,000 in TTM Profit
$20,000 last month revenue
$7,000 last month profit
🚀 Growth Opportunities
Google Ads: Already a profitable channel, look at reinvesting dollars into growth. Cross check and get an audit to make sure a lot of the spend isn’t going towards branded campaigns.
Collaborations: Majority of the growth has come from customer/brand ambassador collabs rather than influencer collabs.
Owner looking to pay back some debt and use funds for their next venture, could be a great opportunity for an agency to step in and acquire at a really low multiple.
💰 Asking Price: $450,000
The business has established itself as a prominent provider of artificial landscape projects in Northern California, having successfully completed over 1,200 projects since its inception in 2017.
With an ever-expanding portfolio, the business boasts an unmatched depth of experience, distinguishing itself among competitors in the region.
Type: Service
✅ Key Highlights
$999,404 in Gross revenue
$223,409 in Cashflow
$100,688 in EBITDA
To further capitalize on their success, the business should consider enhancing their marketing strategy by adapting and refining their promotional activities.
This includes improving their online presence through SEO, creating engaging content on social media, and investing in targeted advertising. Diversifying their business by entering new segments or geographic markets, such as interior work and full home remodeling, can also leverage their expertise and existing customer base.
💰 Asking Price: Open to offers
Profitable all-in-one SaaS customer engagement platform for word-of-mouth marketing, product launches/go-to-market, and voice-of-consumer with zero-party declared data.
Type: SaaS
✅ Key Highlights
$1,002,000 in TTM revenue
$54,000 in TTM profit
$114,000 last month revenue
$43,000 last month profit
Ownership structure:
31% internal owners
69% external investors
🚀 Growth Opportunities
Sales Team: Hire out a sales team to start going after more enterprise clients. The current team has already been able to close 5 enterprise clients and with a full time sales team they’re confident you could double this.
The business has been running for more than 8 years with just 3 full time founders. Overall seems like a very unique product with strong PMF. The average order value of these brands range from $15,000-20,000 per year at a 75% retention rate which are all positive metrics when looking at acquiring a SaaS like this.
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