#24 - For Sale: Subscription based newsletter with $1m in TTM revenue 🚀

👋 Hey fam!

Welcome to the 83 new people who have joined this week!

In this week’s issue:

• 🛒 eCommerce - 2 listings

• ✍🏽 Newsletter - 1 Listing

• 🔐 5 more listings for Paid Members Only

Alright, Let’s explore!

Estimated Reading Time = 5 minutes

🚀 Startup Spotlight

Discover profitable startups and side-projects.

#1. Jewellery eCommerce Brand (💸 $230k in Gross Income)

💰 Asking Price: $545,000

A jewelry brand that’s been spotted on beloved celebrities such as Rihanna, Katy Perry, Carrie Underwood, Zendaya, the Kardashian and Jenner sisters, Jennifer Lopez, Kate Beckinsale, Kate Hudson, and Selena Gomez.

All revenue has been driven from organic traffic, no paid ads so massive opportunity here.

Type: eCom

✅ Key Highlights

• Majority of sales come through affiliates and celebrities

• Cash Flow - $170,302

• Gross Income - $233,748

• 51% Return Order Rate

🚀 Growth Opportunities

• Paid Advertising and SEO: While the brand has relied heavily on organic advertising, investing in paid advertising can provide a controlled way to target specific demographics and reach a larger audience. Platforms like Instagram, Facebook, and Pinterest offer highly targeted ad options for fashion and jewelry brands. Alongside paid advertising, optimizing the website for search engines (SEO) can drive consistent organic traffic. Incorporating relevant keywords, creating high-quality blog content, and optimizing product descriptions can improve search rankings and increase visibility.

• Product Line Expansion and Upselling: Introducing new jewelry collections or expanding into related accessories can attract a broader range of customers and encourage repeat purchases. Upselling and cross-selling strategies, such as suggesting matching sets or complementary pieces during the checkout process, can increase the average order value. Offering limited edition or seasonal collections can create a sense of urgency and exclusivity, driving higher demand and sales during specific periods.

🚩 Cons

• Owner-Dependent Operations The current owner plays a significant role in managing various aspects of the business, including marketing, social media, inventory management, and order fulfillment. This owner-dependency could become a limitation when seeking to scale the business or transition to new ownership. The need for a seamless transition plan and potential training for new team members or outsourcing may be essential to ensure the brand's continuity and growth.

👉 Acquire now on Website Closer

#2. Subscription Based Newsletter (💸 $1M TTM Revenue)

💰 Asking Price: $2,150,000

The newsletter and content site are dedicated to the cause of social good and transformation and tackle a wide range of topics, from inequality to soaring student debt. The business has been successful from day one, filling a glaring gap many young people have clearly been yearning for, which is evidenced by its 300,000 subscribers.

The company satisfies this demand by publishing topical, factual, and well-researched newsletters six days per week that generate one-time and recurring revenue from its reader base, with the recurring revenue approaching $50,000 per month

Type: Newsletter

✅ Key Highlights

• $1,000,400 in TTM revenue

• $714,332 in TTM income

• 600k in IG followers

🚀 Growth Opportunities

• Paid Media: Run Twitter and Meta ads. Create static ads directly from canva, use inspiration from other bigger newsletters like the hustle, milk road etc.

• Content Creator: Hiring an individual full time to translate the 400 newsletters’ worth of content into short-form video via YouTube and other video platforms

👉 Acquire on Quitelight

#3. Haircare Brand (💸 $368k TTM Revenue)

💰 Asking Price: $197,000 + Inventory

The owners were inspired by do-it-yourself concoctions and made a product line designed to be mixed and matched into a personalized regimen based on individuals’ haircare needs.

Retail accounts for 55% of sales, and 45% of sales are direct to customer on their website. They have ongoing relationships with major retailers and opportunities for further retail expansion. The majority of website traffic is from organic searches. They have a 34% returning customer rate, which speaks to the quality and demand for their products.

Type: eCom

✅ Key Highlights

• $369,000 in TTM revenue

• $131,000 in TTM income

• Retail accounts for 55% of sales

• 45% of sales are DTC

• 34% returning customer rate

🚀 Growth Opportunities

• Amazon Expansion and Optimization: The brand has a presence on Amazon, but it has not been a primary focus. This represents a significant growth opportunity. By optimizing the Amazon listings, leveraging Amazon advertising, and participating in programs like Amazon Subscribe & Save, the brand can tap into a massive customer base and increase sales.

• Subscription Model Implementation: Introducing a subscription option on the brand's website can drive repeat purchases and increase customer loyalty. A subscription model encourages customers to make regular purchases, creating a steady revenue stream. This could be particularly effective for products with high repeat purchase potential, such as haircare products. Offering discounts or exclusive benefits to subscribers can incentivize customers to join the subscription program.

👉 Acquire on Quitelight

🤌🏼 Thread Of The Week

Bruce walks us through the difference of buying a business based on SDE or EBITDA.

Not sure about the difference? Then check his tweet breakdown.

✍🏽 Fav Newsie's

• Houck's Newsletter's - Build, grow, and raise capital for your startup. Get tactical advice every week from an a16z-backed founder.

• Marketing Letter - Become a Better Marketer. Get the 5 minute newsletter keeping 25k+ marketers in the loop. They’ll make you the smartest marketer in any room.

• The Sweaty Startup - Anyone interested in making more money, and becoming a better manager of people. Nick covers topics ranging from real estate, private equity, personal development, wealth creation, and business.

Can’t provide you with the best deals if I don’t get more feedback.

Feel free to drop your thoughts below or respond to this email.

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If you found one of the listings above interesting and wanted to ask more questions about it then reply to this email!

🕵🏼‍♀️ Paid Members

Keep scrolling to view 5 more deals our team has hand picked for you this week.

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