#6 - 💸 $150,000 in Revenue From A Mute Button

April 14, 2023

👋 Hey Acquirer!

This is acquire weekly, the newsletter that’s all about buying businesses! Because sometimes, buying a business is easier than starting one from scratch.

Let’s explore some profitable startups!

🚀 Startup Spotlight

💰 Asking Price: $450,000

Lighted, physical button for video meetings to easily toggle mute status

Type: eCom

✅ Key Highlights

  • $154,000 in TTM revenue

  • $103,000 in TTM profit

  • $40,000 in revenue last month

  • $24,000 in profit last month

  • 70% profit margin

🚩 Cons

  • Product Line: It currently has a limited product SKU since it’s a one product brand. Doesn’t have any other products available which means the brand will have a much lower returning customer rate.

  • Feature Addition: With the absence of both technical founders would mean that the person who acquires this business will have to have a CTO step in or be technical themselves.

🚀 Growth Opportunities

  • Marketing: Current founders are technical and not marketing driven so there’s a huge opportunity for scale with paid social & search ads

  • Returning customers: With such a large base of customers there’s opportunity to figure out how to get them on a subscription plan or have more product drops around the work from home space.

  • Explore B2B: Reach out to bigger organisations who have employees working from home that frequently use video meetings. Will be common in 90% of corporations, educational institutions, and government agencies.

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💰 Asking Price: $250,000

Highly profitable SEO website audit and lead generation tool for digital marketing agencies

Type: SaaS

✅ Key Highlights

  • $130,000 in TTM revenue

  • $90,000 in TTM profit

  • $10,700 in revenue last month

  • $9,400 in profit last month

🚩 Cons

  • Tech: Tech was built on some software that is a bit outdated and be difficult for a new team to step in and learn it.

🚀 Growth Opportunities

  • Marketing: Implement marketing initiatives to raise more awareness about the tool, a combination of Twitter and LinkedIn content would be perfect for this SaaS. Showcase case studies, how easy it is to use the tool & how you are better than competitors.

  • Product Enhancements: This tool can start to expand into integrations based on customer feedback and trends. The real benefit of going down the integrations path is the massive opportunity to work with bigger volume of clients directly available on those platforms.

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💰 Asking Price: $12,000

Profitable business providing cheap, SEO optimized Transcripts for YouTubers, ready to be scaled up

Type: SaaS

✅ Key Highlights

  • $1,870 in TTM revenue

  • $1,570 in TTM profit

  • $140 in revenue last month

  • $120 in profit last month

🚩 Cons

  • Competitive Market: With such large competitors in the space it can be difficult to stand out. The main challenges will be acquiring and retaining these customers from these competitor brands. The acquirer will have to put in additional efforts and resources to differentiate and establish a unique value proposition in the market.

🚀 Growth Opportunities

  • Collaborations: Reach out to as many micro influencers as possible on the Youtube platform, get them bought in on the idea of working with you to use your product for free. Turn them into ambassadors and get free marketing through their audience. Be very selective on the type of creators you work with.

  • Social Media: Start pushing content on Youtube around how to grow your youtube channel using tube transcripts and clip those videos into short form content to re post on TikTok/IG

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